Welcome LSU Mag to Sweet Baton Rouge®
Thank you for scanning your QR Code and landing on our website. As a thank you, we are giving you a special 25% OFF your purchase, this code is valid once and will expire 12/31/22.
Use Code: LSUMAG22 to receive your discount!
At Sweet Baton Rouge® we love having events from in-store with our Girls Night Out, Ultimate Tailgate to our curated shop hop Blooms & Bites, Local Pop Up Makers' Day Markets (monthly, last Saturday of each month) to our Don't Stop Just Geaux Community Workouts. During the Holidays, we do a special Holiday Local Pop Up for two whole months to have you shopping local for the holidays with sprinkled ticketed events with local small businesses.
Share with your friends and sign up for our November workshops!
Join us November 7th for First Holiday Girls Night Out out with sweet treats and drinks from 5pm-7pm with Local Supply.
Sweet Baton Rouge at Electric Depot
About our Location:
Sweet Baton Rouge® Flagship will be located at 1509 Government Street, Building B, Sweet Baton Rouge (Suite D). We offer store pick up and local delivery, For more details on how Store Pick-Up works, click here to learn more!
Store Hours: Tuesday - Saturday, 10AM to 5PM, during the holiday season, we will extend our hours to Mondays.
Directions from 1-10 headed West towards Electric Depot: Hop on 1-10W headed towards the Greater Baton Rouge area, stay on I-10W till you merge on to 1-110N and take exit 1A Government Street. Turn right on Government Street and pass up Red Stick Social, looking for the Electric Depot's driveway on your left, pull into their parking lot on your left.
Directions from 1-10 headed East towards Electric Depot : Hop on 1-10E towards the Greater Baton Rouge area stay on I-10E till you merge on to 1-110N and take exit 1A Government Street. Turn right on Government Street and pass up Red Stick Social, looking for the Electric Depot's driveway on your left, pull into their parking lot on your left.
Parked at Electric Depot: Park and walk across to the old red brick building, walk passed City Roots Coffee Bar and make a left and down to the store on the left.
Here's Our Story
Hi! I’m Meredith Waguespack, CEO and founder of Sweet Baton Rouge.
In 1999, I moved to Baton Rouge from my small hometown of Athens, Louisiana in the hopes of making my mark on the Capital City. Moving to Baton Rouge was the most exciting and scariest time in my life. Low on confidence in myself and my academic skills, I withdrew from college and focused on building up my work experience and encouraged myself to go back to school.
I returned to Southeastern University in 2003 to pursue my marketing degree. I balanced being a full-time student and a full-time store manager, and I graduated in three and a half years.
I truly believe that you’re never too old to go to school and follow your dreams. Sure, I struggled along the way, but I worked very hard to make my dreams a reality.
I started Sweet Baton Rouge® in 2010 when I had a vision to create a t-shirt brand that focused on my passion for LSU game days. Of course, I landed on the name after listening to “Callin’ Baton Rouge” over and over again.
This business is a way for me to support all things local. Whether it be donating to businesses and philanthropies or creating Louisiana-themed T-shirts, I’m all about doing anything I can to celebrate the state that I call home.
Sweet Baton Rouge
Sweet Baton Rouge® is a locally woman owned business and community driven, nestled in the Capital City currently in Mid City, that makes unique Louisiana lifestyle t-shirts and accessories that are locally designed and printed with comfort and quality in mind. Here you’ll find apparel to wear so you can show your love for Louisiana wherever you geaux!
While the company started with apparel focused on our love for the Tigers and game day, we knew there was so much more to love in Louisiana like crawfish, tailgating, Steel Magnolias obsessed, festivals, Mardi Gras and everything local! Today, our tees today are not just about football, but about ALL of the things we love about our city and the wonderful Bayou State.
We love building our community and staying connected with our Sweet Baton Rouge tribe, so if you don’t follow us, go on ahead! Staying connected will give you the inside scoop into special store offerings. While you’re at it, join our newsletter, read our blogs, and sign up for our Petey Perks.