Pink acetate frame, pink mirror lens, rosewood temples.. The company was founded by a Father and Son in 2013 to provide affordable sunglasses and accessories made from sustainable sourced wood, bamboo and cellulose acetate. ROOT is dedicated to continually finding new ways to create products people can cherish for years to come. ROOT is a company about the people. We’re here to provide a premier answer for folks who want to support sustainability, and look great, too. Did we mention, this is a New Orleans Company!