Welcome to Sweet Baton Rouge®
Sweet Baton Rouge® was built on a dream and vision to create a lifestyle brand for you to wear and share your love for Louisiana wherever you go!! Sweet Baton Rouge is a one-stop shop for all of your Louisiana apparel, accessories, and local Louisiana goods!
Black and Gold Collection
SUNDAY FUNDAY AT THE DOME!
We’re over here cheering BLACK & GOLD SUPERBOWL! We are introducing our new Black and Gold collection for the big season!
COLLEGIATE COLLECTION
Huddle up with our BRAND NEW Collegiate Collection, gameday inspired t-shirts! Our Collegiate Collection is a guaranteed MVP during gameday!
Our Mission
Our mission is to share our love for all things local and our passion for Louisiana.
LEARN MORE | LOCAL POP-UP
Best Sellers
View More
Kids Gameday!
Latest Baton Rouge Inside Scoop!
As our Sweet Baton Rouge Insiders do every month, they compile the inside scoop on What To Do, Where To Go, Where To Eat, and how to Don’t Stop Just Geaux. Check out what the Capital City is doing by one simple click!
Don't Stop Just Geaux
Our mission for Don’t Stop Just Geaux is to become away of life, a place where you can "Just Geaux" at any time and give yourself at a minimum 10 minutes of exercise. Don’t Stop Just Geaux is a place where we live by the alignments we create through local fitness partnerships to offer encouragement with health and wellness in mind by creating fun free community events and access to online resources. Join our growing community on Facebook - we’d love to have you!
How Lagniappe Box Works
The Lagniappe Box is a monthly Louisiana Subscription-themed box, which includes a never-before-seen T-shirt and artfully selected local product.
Here at Sweet Baton Rouge, we believe that everyone deserves a little magic in their life, that if you can dream it, you can do it! We hope you enjoy our newest Magical Capsule Collection and take a little Louisiana with you on your next magical adventure!
Our Blogs
