All New

Gameday
Fall Release

ALL NEW

Gameday is
here

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Gameday Everyday

Your Favorite
Gameday Classics

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Comfort Colors
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Gameday Colors
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Brand New
Sweet Baton Rouge®
Official Licensed
Original LSU Designs
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Sweet Baton Rouge® Louisiana Goods & Apparel is a local female-owned business with a passion for t-shirts, comfort and quality, which are all designed and printed locally. The brand makes unique Louisiana lifestyle t-shirts, exclusive LSU licensed gameday t-shirts, and accessories that represent its home state, Louisiana culture, and southern everyday living. Sweet Baton Rouge® prides itself on creating connections and fostering a community to help its family of customers share their love for Louisiana wherever they geaux.

Gameday Everday

Locally Printed
& Designed

Locally Woman Owned
Sweet & Southern

Living
our best
Life.

It's time to

Don't Stop
Just Geaux

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Sweet Baton Rouge® Storefront

1509 Government Street Suite D Baton Rouge, LA 70802

Get directions