Sweet Baton Rouge® started with apparel focused on our love for the Tigers and game day, we knew there was so much more to love in Louisiana like crawfish, tailgating, Steel Magnolias obsessed, festivals, Mardi Gras and everything local! Today, our tees today are not just about football, but about ALL of the things we love about our city and the wonderful Bayou State.

HERE'S OUR STORY

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