Welcome to Sweet Baton Rouge®
Sweet Baton Rouge® was built on a dream and vision to create a lifestyle brand for you to wear and share your love for Louisiana wherever you go!! Sweet Baton Rouge is a one-stop shop for all of your Louisiana apparel, accessories, and local Louisiana goods!
Join Us For A Day Of Fun
Here's the details!
We are launching our new Gameday Louisiana T-shirts at this years Inaugural Ultimate Tailgate at Perkins Rowe, join us as we celebrate over 20 local businesses, tailgating games, food trucks, a Don't Stop Just Geaux community workout with Body Sculpt Barre Studios, and live music!
Our Mission
Our mission is to share our love for all things local and our passion for Louisiana.
Sweet & Southern Collection
Our favorite collection is here with our Brand New Sweet & Southern® spring. If you haven't heard, Steel Magnolias is going to be in theaters for the 30th Anniversary in May, let us help you get ready for the fun!
MAGICAL CAPSULE COLLECTION
Here at Sweet Baton Rouge, we believe that everyone deserves a little magic in their life, that if you can dream it, you can do it! We hope you enjoy our newest Magical Capsule Collection and take a little Louisiana with you on your next magical adventure!
Shop the Magical Collection
Don't Stop Just Geaux
Our mission for Don’t Stop Just Geaux is to become away of life, a place where you can just geaux at any time and give yourself at a minimum 10 minutes of exercise. Our goal is to empower each other to move our bodies and to share our individual journeys. Join our growing community on Facebook - we’d love to have you! Show your Don’t Stop Just Geaux pride while working out on the geaux by shopping online now!
How Lagniappe Box Works
The Lagniappe Box is a monthly Louisiana Subscription-themed box, which includes a never-before-seen T-shirt and artfully selected local product.
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