Our Story

Sweet Baton Rouge® is a locally woman owned business and community driven, nestled in the Capital City currently in our new space in Perkins Rowe, that makes unique Louisiana lifestyle t-shirts and accessories that are locally designed and printed with comfort and quality in mind.  Here you’ll find apparel to wear so you can show your love for Louisiana wherever you geaux! 

While the company started with apparel focused on our love for the Tigers and game day, we knew there was so much more to love in Louisiana like crawfish, tailgating, Steel Magnolias obsessed, festivals, Mardi Gras and everything local! Today, our tees today are not just about football, but about ALL of the things we love about our city and the wonderful Bayou State.

Visit Us

Sweet Baton Rouge® is a locally woman owned business and community driven, relocated to Perkins Rowe, that makes unique Louisiana lifestyle t-shirts and accessories that are locally designed and printed with comfort and quality in mind.  Here you’ll find apparel to wear so you can show your love for Louisiana wherever you geaux! Sweet Baton Rouge® Perkins Rowe 7707 Bluebonnet Blvd Suite #150, nestled between Barnes & Noble and Versona, across from the delightful Caroline's Cookies. We offer store pick up and local delivery, For more details on how Store Pick-Up works, click hereto learn more! 

Meet The Owner
Meredith Waguespack

I started Sweet Baton Rouge® in 2010 when I had a vision to create a t-shirt brand that focused on my passion for LSU game days. Of course, I landed on the name after listening to “Callin’ Baton Rouge” over and over again.

This business is a way for me to support all things local. Whether it be donating to businesses and philanthropies or creating Louisiana-themed T-shirts, I’m all about doing anything I can to celebrate the state that I call home.