In October, we wear pink in honor of Breast Cancer Awareness Month! This year’s 2026 Geaux Pink design is called the Tiger Iris. The tiger represents the strength of the women who fiercely fight this disease, with the iris, our Louisiana state flower, representing hope we share throughout the community.

This shirt, beautifully illustrated by Ashleigh LeRouge Design, was screen-printed right here in Baton Rouge at our in-house shop, Petey’s Press. We are proud to partner with Mary Bird Perkins Cancer Center in Baton Rouge to help in the fight against breast cancer. Sweet Baton Rouge® will be donating proceeds from your purchases in our Geaux Pink Collection directly to Mary Bird Perkins. Your support helps ensure free cancer screenings and vital assistance for local cancer patients—including supportive care services, financial aid, access to clinical trials, transportation support, and more.

Fundraiser Details:

• Design & Print: Designed by Ashleigh LeRouge Design & printed locally by Petey's Press.

• Fit: Unisex sizing for a comfortable, classic fit.

• Fulfillment: As this is a dedicated fundraiser, please allow 2–3 weeks for delivery. We hope it won't take that long, but our team will keep you updated on your purchase every step of the way!

Thank you for your generous support and for helping us Geaux Pink!