2019 Year In Review

2019 Year In Review

As 2019 comes to a close, we wanted to share a few highlights that we had this year and take note of what our top 9 Instagram posts were for this year and share some inside scoop of running a locally owned small businesses in Baton Rouge! 

On December 27th, 2018, Sweet Baton Rouge® became our forever name on this day! Just like crossing over the Mississippi River bridge, it feels like home – and we aren’t looking back! ⁣⁣

This year was a great year because you, our customers were part of it! We’ve had some incredible milestones in 2019: ⁣⁣

  • +25,000 shirts printed ⁣⁣
  • $2,500 donated to @brfoodbank ⁣⁣
  • Announced our @sweetbatonrougeinsider ambassadors ⁣⁣
  • Celebrated @lagniappebox 3rd Anniversary ⁣⁣
  • Hosted 4 Don’t Stop Just Geaux community workouts ⁣⁣
  • Had epic photoshoots in Magic Kingdom and the Steel Magnolia house
  • Launched our Petey Perks Loyalty Program ⁣⁣
  • Threw an Ultimate Tailgate and our annual Holiday @localpopup – you guys came out and supported our local maker’s community in drones and it was amazing to witness and feel the support. ⁣⁣
  • We had a winning season gameday shirt for 24 hours [if you know, you know]⁣⁣ … and SO MUCH MORE!!!

Sweet Baton Rouge Girls Trip to Natchitoches to see the Steel Magnolias House

We see you, we see that you guys love love love purple and gold year-round and love a splash of green to the colorful mix. Our Top 9 this year for 2019 consisted and really aligned with our production was Mardi Gras, Gameday, and Crawfish collections, along with our Ultimate Tailgate and Local Pop Up all being our top 9 photos liked and engaged in this year! We had some pretty amazing collection this year and some of the best designs came out of this year’s designs that will be part of our classics that will live on into 2020! 


Being a locally owned company is fun because you get to really talk directly with customers and build relationships with each of them via email, social media and in-person [which, hi it’s Meredith here my personal fave, inside the showroom, which we hope we have a new home for 2020], we shall see! 

Speaking of goals, here’s some that we worked hard at this year, to create a Petey necklace so you can represent Petey and Sweet Baton Rouge wherever you go, we launched our Petey Perks program which we mentioned above, we hit our goal to hit over 15K on social organically [yes we love watching it grow because we know all of Louisiana hasn’t found us yet, we still have a lot of ground to cover] we created our facebook group Don’t Stop Just Geaux page and soon to launch our logo for DSJG later in 2020, as mentioned we launched our Sweet Baton Rouge Insider ambassadorship this year, they have helped by contributing content for the blog or help with our community events/projects, photoshoots, and more it’s been wonderful, we’ve been able to build real friendships with these awesome insiders! 

Sweet Baton Rouge - Louisiana T-shirt Company

We set pretty high goals for ourselves this year and we say this so much because we honestly couldn’t have done any of this without the love and support of our customers! About five years ago our graphic designer and I started building our social media, to be more grassroots, organic as we could get and cultivating this community that we have now and to look back and see the tribe we have built is as heartwarming as it gets! ⁣⁣

Thank you!! Thank you for supporting us every step of the way. ⁣⁣One of our favorite messages we heard this year, “Dreams will die if you don’t take the initiative” we live by goals, working-hard and building this awesome company and what we love most is that you [our customers] are on this journey with us, which makes it that much more special so our dreams can come true! 

To our Sweet Baton Rouge family, we see you, we hear you, and we absolutely ❤ you!!⁣