Celebrate Game Day with Local Flair at Sweet Baton Rouge®
This FREE event takes place on Saturday, August 22nd, 2026, from 10 AM to 5 PM, at Perkins Rowe. Gear up for the season and discover unique, locally-made goods from Louisiana artisans and boutiques!
Shop apparel, accessories, crafts, and more! Support local businesses and find the perfect tailgating essentials.
Mark your calendars and join us for the Ultimate Tailgate!
We are bringing back our Jambalaya Cook-off. FREE to sign up to cook Jambalaya and sponsored by Visit Baton Rouge.
We will sell Jambalaya to the public for you to taste and will choose two winners!
You will be able to purchase a Jambalaya Food ticket when the event is closer and all money from the food tickets are going back to The Petey's Scholarship as they are our charity arm for this event!
Jambalaya Cook-Off will begin during the Ultimate Tailgate. Eating will begin around noon after our local foodie begin judging. We will have two winners: Judges Pick & People's Choice (that's you)
Purchase your jambalaya food tickets for the People's choice to judge and all money donated from ticket sales will go 100% to The Petey's Scholarship, as they are our charitable arm to this years 8th Sweet Baton Rouge® Ultimate Tailgate.
Empowering Futures: The Petey's Scholarship. Founded on the belief that it's never too late to pursue educational dreams, The Petey's Scholarship aims to support students facing academic and financial hurdles. Inspired by the owner's own journey of perseverance in achieving higher education, this non-profit initiative has awarded $7,000 in scholarships since 2024.
Share this or apply for yourself, we are now accepting applications now through the end of October – help us make a difference!
This 3-inch Kiffin Orgeron '26 Campaign button is the ultimate game-day accessory. Even better? Let’s Go Tailgate is donating 100% of proceeds from every button sold directly to The Petey’s Scholarship throughout the month of August (or while supplies last)!
Grab your button, gear up for the season, and help us support the next scholarship recipient.
