Sweet Baton Rouge® is moving from our storefront at Electric Depot mid November with hopes to open for the week of Thanksgiving. The storefront will be located at 7707 Bluebonnet Blvd Suite #150 located between Barnes & Noble and Versona and across from the new Caroline's Cookies. Get ready Baton Rouge for a splash of purple on the left side of Perkins Rowe with the new future home of Sweet Baton Rouge® as we end 2023 and begin new adventures!
Sweet Baton Rouge® Louisiana Goods & Apparel is a local female-owned business with a passion for t-shirts all designed in-house and printed locally with comfort and quality in mind. The brand makes unique Louisiana lifestyle t-shirts, exclusive LSU licensed gameday t-shirts, and accessories that represent its home state, unique culture, and southern everyday living. Sweet Baton Rouge® prides itself on creating connections and fostering a community to help its family of customers share their love for Louisiana wherever they go. “Sweet Baton Rouge® has evolved into a platform through which I express my unwavering support for all things local. Whether it's contributing to local businesses and philanthropies, designing Louisiana-themed T-shirts, or managing our Lagniappe Box – a quarterly subscription service that has served as a platform for local businesses for seven years – I’m all about doing anything I can to celebrate the state that I call home. Transitioning from North Louisiana to South Louisiana twenty-five years ago, I love to shine a light on both living experiences.” stated owner Meredith Waguespack.
We have loved our time at Electric Depot, however as we celebrate 13 years in business it was time to pivot and lean more into somewhere our customers have requested often for Sweet Baton Rouge® to be more centrally located like Perkins Rowe. “If you’ve been around, you know our customers mean the world to us,” stated owner Meredith Waguespack. Our relocation won't happen overnight, therefore we encourage you to keep a close eye on our emails and stay connected on social media for updates. Our target date for the grand opening is set for the week of Thanksgiving allowing us to celebrate BFCM and Small Business Saturday (Emblem Bag SBS Special) with you in our new space.
Sweet Baton Rouge® is excited to join the line-up of tenants at Perkins Rowe like Frock Candy, Caroline's Cookies (opening soon), Bin 77, and other amazing, local establishments.
About Sweet Baton Rouge
Sweet Baton Rouge® is a Louisiana t-shirt brand based in Baton Rouge, Louisiana. While our company started with apparel focused on our love for the Tigers and game day, we knew there was so much more to love in Louisiana that included crawfish, tailgating, Steel Magnolias obsessed, festivals, Mardi Gras and everything local! Today, our t-shirts are not just about football, but about ALL of the things we love about our city and the wonderful Pelican State. In addition to this, Sweet Baton Rouge® has raised and given back nearly $85,000 for flood relief efforts since 2016 alone with its Cajun Navy t-shirts. Notable collections include but are not limited to: Sweet Baton Rouge®, Sweet & Southern, Cajun Navy, Mardi Gras, Game Day and more. Meredith Waguespack, owner of Sweet Baton Rouge and the organization’s sister company: Lagniappe Box. For more information, please visit www.sweetbatonrouge.com.