We are thrilled to announce the return of our highly anticipated 5th Annual Ultimate Tailgate, taking place on August 19th from 12PM to 5PM at Perkins Rowe. This year, we are bringing the event back to where it all began, as the Ultimate Tailgate's inaugural market was held at Perkins Rowe 2019. We can't wait to celebrate this milestone with you!Thank you in an incredible way to our sponsor, Visit Baton Rouge.

      At the Ultimate Tailgate and all past local events, we have always prioritized creating a strong local Louisiana community, providing a platform for others to support and shop local goods. Our gameday themed market showcases a wide range of locally made goods, local boutiques, and much more. By participating as a vendor, you will not only gain exposure for your business but also contribute to the growth and success of the local business community.

      Not only will we have amazing vendors, but this event will have it's second Corn Hole Tournament & our First Annual Jambalaya cook-off. Both are FREE to sign up. Jordan Basham with @wheretogeaux225 is coordinating our Jambalaya cook-off and drink stations. Judges will be you, patrons of the event, you will be able to purchase a Jambalaya Food ticket for $6 and all money from the food tickets are going back to Thrive Academy. As they are our charity arm for this event! Locals Supporting Locals. We also have Eat the Boot Podcast Team as the judges of this years Jambalaya cook-off.

      If you're interested in becoming a vendor at the 5th Annual Ultimate Tailgate, applications are now available. To assist with our small business community, we are fortunate to have Kayonca Riggs, Founder of Tavia Botanicals & Annie Claire & Chelsey with SoSis Boutique, lending their expertise.

      Don't miss out on this incredible opportunity to be a part of the Ultimate Tailgate and showcase your products to a vibrant and enthusiastic crowd. Sign up today to secure your spot as a vendor and join us for an unforgettable day of celebration, community, and fun!


      • Jambalaya Cook-Off Begins: 10AM to 1PM
      • Shopping 12PM to 5PM
      • Judging and Eating @ around 1PM
      • Corn Hole begins 2PM
      • Live Music 3PM

      We look forward to seeing you as a patron, boutique, local vendor, corn-hole, & Jambalaya cook-off. We will have live acoustic music as well. 

      Sweet Baton Rouge® & Ultimate Tailgate Team

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