JOIN OUR BRAND AMBASSADOR PROGRAM

Do you live for Saturday tailgates, local festival seasons, and fresh crawfish boils? Is your closet packed with purple and gold, and do you love sharing your favorite local style with your community? If you are obsessed with repping Louisiana and love Sweet Baton Rouge® apparel, we want you in our inner circle!

We are officially opening up applications for our Sweet Baton Rouge Brand Ambassador Program. We aren’t looking for influencers with millions of followers—we are looking for passionate, local voices who genuinely love our community, love our clothes, and love sharing our lifestyle.

THE PERKS
We love taking care of our crew

Free T-Shirts: We will gift you 3 shirts a month.

Everyday Discounts: Enjoy a permanent 20% off personal discount on all Sweet Baton Rouge and to our brother brand Coastal Pelican gear to keep your wardrobe fresh.

Share the Love: You will get a unique 15% off discount code to share with your friends, family, and social media followers.

FREQUENTLY ASKED QUESTIONS

Not at all! We care way more about your passion for Louisiana culture, your engagement, and the quality of your content than a follower count. Whether you have 500 followers or 50,000, if you love repping Sweet Baton Rouge and actively engage with your community, we want to hear from you.

Zero. Joining our ambassador crew is completely free. We will never ask you to pay a fee or buy a starter kit to be a part of the team.

Free T-Shirts: We will gift you 3 shirts a month.

Everyday Discounts: Enjoy a permanent 20% off personal discount on all Sweet Baton Rouge and to our brother brand Coastal Pelican gear to keep your wardrobe fresh.

Share the Love: You will get a unique 15% off discount code to share with your friends, family, and social media followers.

Right now, we are primarily looking for ambassadors who are active on Instagram Facebook, and TikTok. Because we want to see how you style our pieces in action, your profiles on these platforms must be set to public so we can see your amazing content and tag you back!

We love bright, fun, and authentic lifestyle content! This includes Instagram Reels, TikToks, high-quality feed photos, or interactive Stories showing how you wear your SBR gear in real life—whether you're tailgating, heading to a local festival, or spending time around Baton Rouge or anywhere that showcases Louisiana love.

We just ask that you tag us @sweetbatonrouge and share your custom discount code so your followers know how to shop your look.