Sweet Baton Rouge® Ultimate Tailgate at Perkins Rowe

Sweet Baton Rouge® Ultimate Tailgate at Perkins Rowe

Sweet Baton Rouge® 5th Annual Ultimate Tailgate

August 19th, 12PM to 5PM at Perkins Rowe

Sweet Baton Rouge® is thrilled to announce the return of our highly anticipated 5th Annual Ultimate Tailgate, taking place on August 19th from 12PM to 5PM at Perkins Rowe. This year, we are bringing the event back to where it all began, as the Ultimate Tailgate's inaugural market was held at Perkins Rowe in 2019. We can't wait to celebrate this milestone with you!

We will have 2 Domestic 1 Import playing all of your favorite tailgate tunes from 3PM to 5PM. Baton Rouge Family Fun will also be joining us with a table for kids to kraft while attending Ultimate Tailgate.

At Ultimate Tailgate and all past local events hosted by Sweet Baton Rouge®, we have always prioritized creating a strong local Louisiana community, providing a platform for others to support and shop local goods. Our gameday themed market showcases a wide range of locally made goods, local boutiques, and much more.

Below you will find a list of vendors for the Ultimate Tailgate! 

Not only will we have amazing vendors, but this event will host its’ 2nd Corn Hole Tournament & our 1st Annual Jambalaya Cookoff. Both are FREE to sign up and sponsored by Visit Baton Rouge. Corn Hole Winners and Jambalaya Winner, will have a prize back from Visit Baton Rouge, Trophy, and SBR Merchandise.

Jordan Basham with @wheretogeaux225 is coordinating the Jambalaya Cook-off and drink stations. Judges will include Eat the Boot Podcast Team, patrons of the event, and you!

You will be able to purchase a Jambalaya Food ticket for $6 and all money from the food tickets are going back to Thrive Foundation as they are our charity arm for this event! Locals Supporting Locals. 


  • Jambalaya Cook-Off Begins: 11AM to 1PM
  • Shopping 12PM to 5PM
  • Judging and Eating @ around 1PM
  • Corn Hole begins 2PM
  • Live Music 3PM

We look forward to seeing you as a patron, boutique, local vendor, corn-hole, & Jambalaya cook-off. We will have live acoustic music as well. 

Sweet Baton Rouge® & Ultimate Tailgate Team